top of page
Kids Escaping Drugs Strategic Plan 2023
Priorities, Goals, & Objectives
PRIORITY I Organizational Development
Goal 1:
Expand the diversity and expertise of the KED board and staff
Goal 2:
Create and implement a staff development program
Goal 3:
Develop a plan to use existing building space to further our mission and brand
​Goal 4 : Evaluate existing technology and create a plan to improve the use of technology in the management and expansion of the organization and implementation of KED programs
PRIORITY II Branding, Marketing, & Revenue Development
Goal 1:
Develop organizational brand to establish KED as the “go to” resource for education and early intervention for families, school districts, nonprofit organizations, and strategic partners
Goal 2:
Create and implement a marketing plan that promotes KED’s brand through targeted marketing strategies
Goal 3:
Create and implement a development plan that increases the diversity, range, and revenue generation of partners, donors, and funders
PRIORITY III Program Development
Goal 1:
Assess current programs to ensure they are reflective of changing societal norms and needs
Goal 2:
Develop new programs that are responsive to changing societal norms and needs
Goal 3:
Create a program expansion strategy that increases the number of partners across WNY and NYS implementing KED programs
Goal 4:
Enhance KED partner communications before and after implementation of KED programs that assess partner needs and evaluate programmatic impact
Goal 5:
Enhance client and parent communications that assess client/family needs, communicate what programs are offered, and evaluates impact of experience
PRIORITY IV Partnership Development
​Goal 1:
Identify and establish program partnership which assist KED with achieving its strategic priorities
Goal 2:
Identify and establish partnership which establish KED as a sector leader
Goal 3:
Develop and implement a strategy for growing existing partnerships
bottom of page